By 2020, 50% of the global workforce will be Millennials, who like all generations before them are shaped by their environments. In the case of Millennials, growing up with access to the internet and spending almost all of their adult life in recession, has significantly impacted their view of the world and how they want to work.

This new generation of employee has started to shift the balance of power away from the employer to employee as they want something different from work. This has lead to a mass exodus of Millennial talent to new types of organisations that were built from the ground up to reflect a way of working that is more aligned with the way the world is and not the way the world was.

However, Millennials were simply early adopters of this new way of working, which is now starting to spread across other generations, giving rise to the Modern Employee. This is increasing the pressure on traditional businesses to fundamentally change their ways of working so they do not become irrelevant to the growing number of modern employees who think and act differently and want something more from work than it just being a place they go to exchange their time for a paycheque.

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We are a team of consultants that work alongside a range of partners to create an expert but impartial team that provide business leaders and HR teams with the best training, advice and support so your business can adapt to the needs of a modern workforce and remain competitive

Adam Henderson Millennial Mindset

Founder: Adam Henderson

Principal Consultant | TEDx Speaker | Modern Workforce Expert | Author of the Modern Workforce Blog

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Adam Henderson is the founder of the Millennial Mindset and is himself a Millennial, albeit at the older end of the spectrum. After working in marketing and advertising for almost a decade, predominantly in London, Adam has been on the front line of the digital transformation at some of the world’s biggest brands that include Jaguar Land Rover, British Gas, Associated Press, Natwest & Royal Bank of Scotland. During this time he saw the tremendous shift in consumer behaviour brought about by the recession and the impact technology, and was tasked with understanding this change and developing new ways to engage and influence this evolving audience. However, although businesses were spending a lot of time and money on changing to cater to the needs of evolving consumers, very few had the same focus on their employees who were also experiencing the same behaviour change. This prolonged lack of focus has resulted in demotivated, unengaged employees who are becoming more unproductive and choosing to leave and work in startups or tech companies that catered more towards their needs and ways of working.

In 2014, Adam setup the Millennial Mindset to better understand this new generation of employee, and then used this understanding to help businesses change their ways of working. His aim was to bridge the gap between the current workplace and the modern employee, creating a win-win for both employees and employers alike, whereby employees felt happy and engaged at work and employers had a workforce that would provide them with a competitive edge. With a lot of experience with technology and a born problem solver, Adam takes these skills into a variety of businesses across the world to help them transform the way they attract, engage and retain this new generation of employees.

Adam is also a prominent writer, with his articles reaching 100,000s people across the world and is an accomplished speaker, most recognised for his TEDx talk titled ‘Re-thinking Work for the Modern World’, and has a vision to fundamentally change the way the world works.



We are always on the look out for consultants and experts who are as passionate about improving the ways businesses work as we are. Whether you are an employee engagement specialist, academic, HR consultant, internal comms expert or anything else related, get in touch as we simply want to work with the best people.

We also want to work with a great range of partners, from innovative tech startups to established companies, who are doing cutting edge work in the field of recruitment, employee engagement and development. If you feel your product or service is something we should be aware of, please get in contact.

See the Latest Research

See the results of a survey that explores the Millennial Mindset in the workplace including their attitude towards work, ways of working, career perspectives and personal development, to ensure you are as informed as possible

Read the Latest Opinion

New articles are added regularly giving insight and opinion to help you understand more about the Millennial Mindset in the workplace and a new approach to business. Sign-up to the monthly newsletter to stay informed

See how we can help

We help you understand this new type of employee and new ways of working, then use this to work with you and change your ways of working so you can attract, engage and retain the best modern talent and stay competitive as a business